L+R and Midstar AB launch LR Midstar Holdings AB
News
A Unique New Nordic Hotel Investment Platform Targeting Sweden, Denmark, Norway and Finland.
Stockholm, 7th August 2025 - L+R, the privately held global investment firm, and Midstar, a specialist in hotel & real estate investment and management with deep expertise in the Nordic markets, are pleased to announce the launch of a dedicated investment joint venture, LR Midstar Holdings AB. This new investment platform is exclusively focused on acquiring and enhancing hospitality opportunities across the Nordic region.
Growth Strategy and Investment Scope
LR Midstar Holdings AB will pursue opportunities to acquire income-producing hotels with enhancement/ value-add potential, targeting key urban and select regional destinations in Sweden, Denmark, Norway, and Finland. New acquisitions will be managed by the joint venture’s asset management arm LR Midstar Management AB.
The platform launches with an initial equity commitment of €600 million, with flexibility to incorporate local debt financing and scale strategically as opportunities emerge. This capital structure is designed to support the assembly of a portfolio exceeding €1 billion over time. Backed by a robust and active deal pipeline, LR Midstar Holdings AB is well-positioned for growth, with initial acquisitions expected to be announced.
A Strategic Partnership with a Long-Term Outlook
The formation of LR Midstar Holdings AB reflects a shared long-term belief in the resilience and growth potential of the Nordic hospitality sector. The region is supported by strong fundamentals, including stable economies, transparent real estate markets, sustainable tourism growth, and increasing institutional interest in the hotel asset class.
Through this partnership, LR Midstar Holdings AB will capitalize on L+R’s global reach, strategic approach to platform building and access to significant discretionary capital combined with Midstar’s deep market knowledge and proven track record in hospitality real estate investments and asset management across the Nordics. Together, the partners will focus on hotels in prime city locations, leisure destinations with strong fundamentals, and select regional markets where performance can be enhanced through active management strategies.
Established Track Record in the Nordics
L+R enters this partnership with a strong legacy in the region, having previously invested in Finland’s Dividum hotel portfolio and Holiday Club resorts, as well as Stockholm’s iconic Berns Hotel. The group also held a diverse mix of commercial assets across Sweden, Norway, and Denmark, reinforcing its long-standing commitment to Nordic markets.
Cody Bradshaw, Group CEO Hotels at L+R said: “We have long admired the impressive track record of the Midstar team in executing portfolio aggregation and value-add strategies within the Nordic hotel sector. Based on L+R’s own extensive history of successful real estate investments across this region; we see a compelling opportunity for our two firms to join forces in deploying significant capital into accretive acquisition opportunities while leveraging our collective in-house capabilities to build a market-leading platform and deliver compelling risk-adjusted returns for our shareholders.”
Peter Tengström, Marc Henriksen, and Robert Wilhelmsson, Partners at Midstar AB, commented: “We’re honored to join forces with L+R Hotels in launching this new hotel platform. By combining our local expertise with L+R Hotels’ global reach and capital strength, we’re uniquely positioned to identify and unlock value in a market we know intimately. We share a long-term perspective and a commitment to creating hotels that perform both operationally and experientially for guests, operators, and investors alike."
About L+R
London and Regional (L+R) is a privately held global investment firm with a £10bn+ wholly owned real estate portfolio, including 115 hotels across 9 countries and a more than 30-year track record of value creation. The firm operates across Hotels, Commercial Real Estate, Private Credit, and Ventures, offering capital partners a vertically integrated platform with unmatched alignment of interest through significant co-investment and flexible capital.
About Midstar AB
Founded in January 2008, Midstar AB is a leading pan-Nordic hotel real estate asset manager that focuses exclusively on the hotel sector. Its core mission is to “create better hotels” through active, long-term ownership, development, and operational collaboration with hotel operators. The company targets properties with repositioning or development potential in key metropolitan areas and regional destinations across Sweden, Denmark, Norway, and Finland.
Midstar was the driving force behind the creation of Midstar Fastigheter AB, a pan-Nordic hotel property company comprising 28 hotels and 4,709 rooms. Through disciplined acquisitions and value-enhancing asset management, Midstar successfully grew this platform over several years before executing a landmark exit in early 2025, selling the entire portfolio to CapMan Hotels II, marking one of the largest hotel real estate transactions in Nordic history.
Earlier in its history, Midstar, in partnership with Sveafastigheter, acquired a portfolio of underperforming Ibis hotels across Sweden. These assets were strategically renovated, rebranded under the Good Morning Hotels concept, and repositioned to cater to value-conscious travelers. The fully revitalized portfolio was subsequently sold to Partners Group, achieving a strong return on investment and solidifying Midstar’s reputation for operational transformation and successful exits.
Led by partners Peter Tengström, Marc Henriksen, and Robert Wilhelmsson, Midstar brings deep cross-disciplinary expertise in finance, development, hotel operations, and real estate strategy. The firm’s track record underscores its ability to unlock value through hands-on management, brand repositioning, and long-term commitment to asset quality and guest experience.
Website: www.midstar.se